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Peugeot's 308 family hatch gets far more polish in this third generation guise, with smarter packaging, extra engineering options and a bit more useful technology. The result is a more desirable product than you might expect from this familiar Gallic brand. You might be surprised at how much you'd like it.
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Background
You might not have ever thought of the Peugeot 308 family hatch as being truly aspirational but maybe it's time to start. Peugeot's been making Focus-class models for half a century and we're already on the third generation of the one badged '308'. This is the most up-market version yet, in keeping with the Peugeot brand's more premium positioning within the Stellantis Group.
The last 308 wasn't really a car many customers would have chosen in preference to a Golf, let alone anything premium, but this MK3 version might be. Everything's different - even the front Peugeot grille badge. And the sharky looks clothe a cabin that could just be the segment's most sophisticated. Premium values with mainstream value? Is that what we've got here? Let's find out.
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Range data
| Min | Max |
| Price | 31820 | 42070 |
| CO2 (g/km) | 130 | 26 |
| Max Speed (mph) | 129 | 140 |
| 0-62 mph (s) | 10.6 | 7.6 |
| Electric WLTP-Rated Driving Range (miles) | 49 | 49 |
| Min | Max |
| Combined Mpg | 59.6 | 242.7 |
| Length (mm) | 4367 | 4367 |
| Width (mm) | 1852 | 1852 |
| Height (mm) | 1441 | 1441 |
| Boot Capacity (l) | 361 | 412 |
| Power (ps) | 130 | 195 |
Driving experience
All combustion models come only with 8-speed EAT8 auto transmission and under the bonnet, there's a mix of something old and something new. Surprisingly, Peugeot is still offering its usual 1.5-litre BlueHDi diesel in 130hp form. The mainstream alternative is a Hybrid 136 e-DSC6 petrol variant that uses a 1.2-litre three cylinder turbo petrol engine mated to a dual-clutch 6-speed auto with an electric motor built into the transmission casing. On the move, the Hybrid system's 136bhp 1.2-litre three cylinder petrol engine and the electric motor can operate together - or separately. And, unlike with a mild hybrid system like that fitted to say, a Golf eTSI, here the car can be driven for short urban distances (under 18mph) on electric power alone. The motor also assists the engine under acceleration.
Want to be able to plug your 308 in? Well for this, your starting point lies with the petrol Plug-in Hybrid unit. The Plug-in Hybrid 195 e-DSC7 model combines a 1.6-litre PureTech petrol engine with a 109hp electric motor and a 17.2kWh battery now large enough to take this 195hp 308 up to 49 miles between charges.
The last powertrain option is the full-electric E-308 variant. This uses a 54kWh battery incorporating a sophisticated chemical composition which makes possible a 248 mile range figure. This battery powers a front axle-mounted 156bhp motor which will get you to 62mph from rest in about 8 seconds.
What about autonomous drive technology? After all, a car of this kind these days isn't quite complete without it. To satisfy this need, the French maker is offering its 'Peugeot Drive Assist 2.0' set-up. Previously, Stellantis Group tech relied on stop-and-go cruise control and lane-keep assist, but this evolved set-up can now automatically adapt the speed of the car around corners, operating at speeds up to 112mph.
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Design and build
This third generation 308 certainly makes a pavement statement. As usual, there are hatch and estate body styles, both of which have plenty of overtaking presence. This MK3 design introduced a longer-looking bonnet and a lower-looking nose bearing the latest, rather different Peugeot badge on its grille. Flanking this are slim LED headlights complemented by Peugeot's fang-like LED daytime running lights. In profile, owners of the previous generation model might notice the extra 11mm of length and the prominent creases that have appeared over the wheel arches, which sit below a stronger shoulder line. At the rear, there are tail lights with three 'claw' style lighting elements.
And inside? Well if you thought the exterior was different, take a look in the cabin. Yes, there's still Peugeot's i-Cockpit layout with its small steering wheel, but that now sits beneath a very avant garde digital instrument panel, with clever 3D image tech borrowed from the brand's smaller 208 supermini. The tall, sloping dashboard features a sharp-looking 10-inch touchscreen display which has wireless Apple CarPlay and Android Auto smartphone connectivity and is available in two forms - basic 'i-Connect' and more sophisticated 'i-Connect plus', which offers widescreen navigation from TomTom.
Beneath this monitor is a row of freely configurable touch-sensitive controls, called 'i-Toggles'. Each one offers a shortcut to a major function, such as radio, climate control or 'phone. Out back, a 55mm wheelbase increase makes the rear cabin noticeably more spacious than before. And boot space for the hatch is rated at 412-litres, better than most class rivals. If you want more, you'll need the alternative SW estate, which offers 608-litres before you start folding seats. Those figures apply to the conventionally-engined and E-308 variants. For the Plug-in Hybrid, you're looking at 361-litres for the hatch and 548-litres for the SW.
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Market and model
To reflect all the fresh technology, prices have risen a little. Expect a starting point for the hatch of just under £32,000, with the brand's usual 'Allure' and 'GT' trim levels. There are two body styles - hatch and SW estate (the latter starting from around £29,000). There are no plans to reprise the Cabriolet body shape that featured with the first generation 308. You'll need around £38,000 to get either the Plug-in Hybrid version or the E-308 model.
'Allure'-spec gets you 17-inch 'Halong' diamond cut alloy wheels, horizontal chrome stamping on the grille, chromed exhaust surrounds, signature LED daytime running lights and a gloss black connecting strip between the rear lamp clusters. Also added are front parking sensors and dark tinted rear side and tailgate windows. Inside at 'Allure' level, there's upholstery part-trimmed in 'Isabella' synthetic leather, ambient lighting for the door panels, an 'AQS 3' air quality system, a 'Visio Park 1' 180-degree colour reversing camera, a rear seat ski hatch and LED-lit sun visors with concealable mirrors. Plus the infotainment screen features 'OK Peugeot' voice recognition. There's also a 'Drive Assist Pack' with various camera safety features including Adaptive Cruise Control.
Things start to get really luxurious at 'GT' level, marked out by 18-inch 'Kamakura' alloy wheels, a dark chrome chequered radiator grille, extended front and side lower body sills, Lion emblem badging on the front wings and, on the SW version, gloss black roof rails. The headlights gain intelligent 'Matrix' technology, which the tail lamps play a sequential 'welcome sequence' when you unlock the car. A 'Driver Sport Pack' adds a personalised colour theme to the digital instrument display and sport adjustment for the steering and accelerator pedal. The steering wheel gains heat, green stitching and full-grain leather, plus there's a 'Mistral' black roof liner and aluminium door sills.
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Cost of ownership
The BlueHDi diesel engine delivers up to 59.6mpg on the combined cycle and up to 124g/km of CO2. The alternative Hybrid 136 e-DSC6 petrol variant manages up to 62.6mpg and up to 102g/km.
What about the Plug-in Hybrid variant? Well as we mentioned in our 'Driving Experience' section, up to 49 miles of WLTP-rated battery running is claimed from the 17.2kWh battery and the car is combined cycle fuel-rated at up to 242.7mpg; the BiK tax-beating CO2 reading is rated at up to 26g/km. A 3.7kW onboard charger is fitted as standard to this PHEV model, enabling a 0-100% charge in 4 hours and 20 minutes, reducing to just over 2 hours with the optional 7.4kW onboard charger.
What about the E-308 full-electric model? That has a 54kWh battery (51kWh usable) which offers a 248 mile driving range. The brand claims a recharge rate from 20 to 80% in under 25 minutes using a 100kW charger. With 308 PHEV and E-308 models, using the MyPeugeot smartphone app or by using the vehicle's touchscreen, owners can schedule a wake-up time for the battery. This means that the cells can be at the optimal temperature for efficiency from the time you start up, plus of course the interior can also be pre-cooled or pre-heated too.
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Summary
Peugeot isn't just building a car with this third generation 308. It's building a reputation. For too long, this much-loved brand lost sight of what made people want its products. Now, it's setting out to build desirable machines once more, models that aren't simply playing catch up or trying to copy the big sellers. Sure enough, this is vehicle with a definite feel of its own. It's not going to appeal to everybody but it is now a car that the company can rightly feel proud of - a contender good enough to worry the best in the business.
After all, it gets so many things so right. French family hatchbacks in this class haven't always been able to justify themselves, either in terms of quality or in the harder discipline of pounds and pence running costs, but this one performs beyond expectations in both these areas. Overall, what's on offer here is a car that's continuing to restore Peugeot's reputation for building elegant, comfortable and understated vehicles. A car that gives the brand a shot at making good on its upmarket aspirations. It's been a long time coming.
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